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PROFESSIONAL SKILLS

Concept, design, and execute comprehensive marketing materials. Consistently researching emerging trends in social, digital technology. Expert use of Adobe Creative Suite and Microsoft Word. Excellent communication and presentation skills. 

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LEADERSHIP SKILLS

Proven ability to collaborate, project teams, marketing, e-commerce, and sales, while maintaining strong professional relationships with internal team, clients, and external partners.

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CERTIFICATIONS

INTERACTIVE DESIGNFOUNDATION  

Human Computer Interaction, 12/20  

Gestalt Design Principles, 3/20  

Become a UX designer, 3/20

Current Classes EnrollmentDesign Thinking the Beginners Guide, Accesibility, Design for all, User Research- Methods &Best Practices  

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CONTRACT IN-HOUSE SENIOR ART DIRECTOR

CHECKMARK NESTLE PURINA | MARCH, 2020 - PRESENT

  • Design brand strategic omni-channel executions for the Purina Pro Plan brand from brief to final art such as digital ads, gifs, brochures, web refreshes, print collateral, emails, presentations, and new package designs.
     

  • Partner closely with brand management, account executives, digital managers, and project management teams to ideate and develop marketing materials that are on target, in-budget, and delivered on time. Responsible for presenting to internal teams and clients in a clear and articulate manner that speaks to the creative brief and the overall brand initiatives.

 

CONTRACT REMOTE CREATIVE DIRECTOR
 

PATHWAYS AT WORK | 2021 - PRESENT

Oversee the creative development of sales materials for largest national corporate mental health and well-being company. Work closely with the Marketing Manager to ensure that all creative materials are stragicaly excellent and impact growth.
 

JASON MOTTE FOUNDATION & KCANCER| 2019- PRESENT

Team with Marketing Director to manage and design creative social posts, themed event logos, email blasts, and other event-related materials. Ensure that all materials successfully speak to current and new participants, sponsors and donors for all events and materials that support the foundation.
 

STILL 630 CRAFT DISTILLERY | 2012 - PRESENT

Manage & design comprehensive branding, e-commerce site, packaging, and creative assets for award-winning St. Louis Craft Whiskey Distillery. Lead a team of copywriters, photographers, and printers to deliver on-budget and on-trend multi-channel design collateral. Responsible for sourcing andmanaging a remote team.

 

CREATIVE DIRECTOR
ONEODDBIRD | 2014-2019

Developed and managed teams responsible for brand identity for a fashion-forward women’s accessories, eCommerce/wholesale brand.  
 

  • Responsible for hiring, mentoring, and managing remote teams of writers, photographers, printers, digital marketers, and web developers to create compelling creative assets.
     

  • Built repeat customer programs through use of email, digital advertising, social media campaigns and influencer relationships.   Designed trend-setting seasonal collections of leather accessories from concept through to final factory technical specs, sourcing, and importing.  
     

  • Oversaw website and digital marketing team to analyze and improve the overall customer online experience on Shopify, Wordpress, Etsy and Amazon. Responsible for negotiating product appearances on The Today Show and HLN that tripled sales for the corresponding quarter.    

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CREATIVE DIRECTOR

ARTMART | 2009-2014

Responsible for overseeing marketing materials to expand and enhance existing customer base of local artists, crafters, and shoppers for St. Louis’ largest Art Supply and Framing store.

  • Managed seasonal sales and support materials such as e-mail blasts, store signage, web banners, and advertising. Responsible for growing e-mail sign-ups from 1,500 to over 18,000 in 4 years.  
     

  • Lead a remote team consisting of copywriter, web developer, and external printers, list managers, and more.  
     

  • Hired and managed staff of instructors for “The Artmart Studio”, a hands-on in-house art education program.  
     

  • Developed a team of employees to implement a vibrant, authentic social media presence on Facebook, Twitter, Instagram, and Pinterest.    
     

FREELANCE CREATIVE DIRECTOR/PROJECT MANAGER

PRAIRIE FARMS / NORTHSTAR, ST. LOUIS, MO | 1997 - 2013

Responsible for designing and producing comprehensive branding materials for the Midwest’s largest dairy and frozen treat manufacturer.

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VAN DE KAMP’S, ST. LOUIS, MO | 1995 - 2000

Responsible for designing CPG, in-store promotional pieces, and advertising components.

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TEXACO RACING PROGRAM, CHARLOTTE, NC | 1998 - 1999

Managed and designed complete racing program materials for Texaco Racing Nascar and Indy Car teams.  

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ART DIRECTOR

LOUIS LONDON now Momentum Worldwide | 1991-1995

Crafted and developed creative designs with strong visual impact for accounts such as Van de Kamp’s, Boise Cascade, Aunt Jemima, LifeSavers, EarthGrains, Lipton, Mrs. Paul’s, and Pet Foods.

  • Collaborated with account executives, copywriters, photographers and print production on various client projects. Illustrated solid understanding of printing process and necessary design requirements to create print-ready files and oversee print approvals and press checks.
     

  • Displayed a strong ability to self-manage by maintaining multiple projects simultaneously while prioritizing projects to meet deadlines.
     

  • Delivered personable, and brand-strategic client presentations that effectively articulated the strategic thinking and rationale behind creative concepts and layout solutions.

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