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CORE COMPETENCIES

Creative Direction & Strategy • Brand & Visual Identity Systems • Design Governance & Quality Standards • Integrated Marketing Campaigns • Digital Storytelling • Cross-Functional Collaboration • Stakeholder & Executive Engagement • Team Leadership, Mentorship & Development • Project & Resource Management • Vendor & Partner Management • Client-Facing Communications • Presentation & Narrative Development • Creative Workflow Optimization • Innovation & Emerging Design Technologies • Adobe Creative Suite • Figma • AI Design Integration • UX Principles • Style Guide Development and Adherance

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AWARDS

2021 ADI Bronze Medal Brand Identity

2021 ADI Silver Medal Excellence in Packaging

2022 ADI BRONZE MEDAL Excellence in Packaging

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CERTIFICATIONS | INTERACTIVE DESIGNFOUNDATION  

Human Computer Interaction, 12/20  

Gestalt Design Principles, 3/20  

Become a UX designer, 3/20

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CHECKMARK, NESTLÉ PURINA | Senior Art Director | March 2020 – Present

  • Provide strategic creative leadership and end-to-end design execution for high-visibility, client-facing, and internal initiatives supporting Purina Pro Plan, Pro Plan Veterinary, and Petfinder, aligning visual solutions with business objectives and brand standards.

  • Lead development of integrated, omni-channel marketing materials, including digital advertising, web experiences, email campaigns, presentations, print collateral, motion assets, and packaging.

  • Collaborate closely with brand management, account leadership, digital strategy, and project management teams to deliver effective, scalable design solutions that support marketing and organizational goals.

  • Direct and manage external creative partners, including photographers, illustrators, and 3D/CGI artists, ensuring quality control, consistency, and adherence to established creative guidelines.

  • Present concepts and final deliverables to senior brand managers and client teams, clearly articulating design rationale, strategic alignment, and value.

  • Manage multiple concurrent projects while maintaining high standards of creative quality, efficiency, and deadline compliance.

 

STILL 630 CRAFT DISTILLERY | Creative Director | 2012 – Present

  • Serve as creative lead and brand steward, overseeing the distillery’s visual identity system across branding, packaging, digital platforms, and e-commerce.

  • Develop and maintain brand guidelines and design systems to ensure consistency, accessibility, and quality across all channels and touchpoints.

  • Lead creative strategy, concept development, and execution for digital storytelling, photography, product CGI, and experiential brand assets.

  • Partner with internal stakeholders and external vendors, pr firm, and social team to manage creative workflows, timelines, and deliverables in alignment with business priorities.

  • Identify opportunities to extend and modernize brand expression through new campaigns, products, and experiences.

 

ONEODDBIRD | Creative Director | 2014 – 2019

  • Built and led the creative for a growing consumer brand, overseeing brand strategy, content development, digital experiences, and marketing campaigns.

  • Led cross-channel initiatives spanning email marketing, paid digital, social media, influencer partnerships, and e-commerce, driving customer engagement and revenue growth.

  • Executed national media placements, including The Today Show and HLN, resulting in a threefold increase in quarterly sales.

  • Oversaw website strategy and optimization across Shopify, WordPress, Etsy, and Amazon, improving user experience and conversion performance.

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ARTMART | Creative Director | 2009 – 2014

  • Led creative strategy and execution and managed copywriters, web developers, photographers, illustrators, printers, and list managers, ensuring cohesive delivery across projects.

  • Managed instructional staff for The Artmart Studio, an in-house educational program supporting community engagement and brand loyalty.

  • Developed internal teams to implement a consistent and professional social media presence across multiple platforms. Drove audience growth by expanding the email database from 1,500 to more than 18,000 subscribers. 

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PRAIRIE FARMS & NORTHSTAR FROZEN TREATS | Creative Director | 1997 – 2013

  • Directed creative strategy and production for enterprise-level branding and packaging programs for a leading Midwest food and beverage manufacturer.

  • Designed and managed packaging systems for core brands and private-label clients, including Target, Dierbergs, and Schnucks, ensuring compliance, consistency, and scalability.

  • Partnered with internal stakeholders and external suppliers to support high-volume production and brand standards. Led development of event and experiential marketing materials to support sales, promotions, and trade initiatives.

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