PROFESSIONAL SKILLS

Concept, design, and execute comprehensive marketing materials. Consistently researching emerging trends in social, digital technology. Expert use of Adobe Creative Suite and Microsoft Word. Excellent communication and presentation skills. 

LEADERSHIP SKILLS

Proven ability to collaborate, project teams, marketing, e-commerce, and sales, while maintaining strong professional relationships with internal team, clients, and external partners.

CREATIVE DIRECTOR / BRANDING CONSULTANT

DRAW CREATIVE | 2001-PRESENT

Providing results-driven consultative branding and creative execution for a varied range of clientele such as:

 

  • Still 630 Spirits - Creates on-target branding, packaging and visual content for an award-winning craft spirit distillery.

  • Elleard Heffern Jewelry - Managed multichannel marketing components that intentionally grew a younger skewed affluent demographic. Designed cutting edge-creative invites and ad campaigns for luxury events.

  • Colori Boutique - Focused on growing and fostering a high-end clientele for a San Marino accessories boutique. Created successful LA times ad campaign that significantly grew the customer base.

  • Prairie Farms Dairy/North Star Frozen Treats - Responsible for managing and creating the entire line of Midwest’s largest dairy and frozen treat manufacturer. Created successful promotional pieces for c-store and grocery environments.

  • Van De Kamp’s - Concepted and executed POS and sell-in materials. Redesigned logo & and brand guides along with their entire line of packaging.

  • Texaco Oil - Developed engaging Texaco’s Racing Program for Mario and Michael Andretti Team. Including signature cards, calendars, program guides, and promotional signage.

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CREATIVE DIRECTOR

ONEODDBIRD | 2014-2019

Develop and managed brand identity for a fashion-forward women’s e-commerce, and wholesale start-up, growing it to a thriving business with customers seeking the next new product.

 

  • Managed website, online advertising and other e-commerce avenues such as Amazon & Etsy.

  • Responsible for managing a team of writers, photographers, printers, digital marketers, and web developers to create compelling marketing campaigns.

  • Design trend-setting seasonal collections of women’s wallets, handbags, and accessories from initial concepts to final factory technical specs.

  • Built and grew social marketing channels by creating and managing campaigns & influencer campaigns.

  • Responsible for negotiating sales with outlets such as The Today Show & HLN that combined increased sales by over 40% for the year.

 

CREATIVE DIRECTOR

ARTMART | 2009-2014

Responsible for overseeing marketing and branding materials to expand and enhance existing customer base of local artists, crafters, and shoppers.

 

  • Create seasonal sales and support materials such as e-mail blasts, store signage, web banners, and advertising.

  • Responsible for growing e-mail sign-ups from 1,500 to over 18,000 in 4 years.  

  • Managed a team of employees to implement a vibrant, authentic social media presence on Facebook, Twitter, Instagram, and Pinterest.

  • Concepted and implemented events by gathering key community fine art organizations to help engage and educate customers.