THE TASK:
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Provided a user-friendly, easy to navigate website designed for Mother’s to find a mate for their adult child that feels safe.
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Use stock photography to tell the story online while staying in-budget.
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Create social media assets to engage and inform moms.
MotherHen, a start-up dating site developed for moms to help their adult children find true love. Because after all, moms can find anything.
ONE MOTHER OF
A PROJECT...
THE STRATEGY:
Let's face it, many moms of adult children have never even visited a dating site much less used one. In order to convert a mom to engage with other mothers in hopes of finding their child the perfect life partner trust and safety must be top of mind. It was imperative that we created a site that elicited a light-hearted, safe feel that would allow a mom let love roost.
THE OUTCOME:
A successful launch of website, social media channels and email campaigns that quickly engaged moms from all over the U.S.