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GIACOBBI ITALIAN PERSONALIZED
STERLING JEWELRY

Giacobbi, a popular Italian jewelry brand launching the U.S. version of the brand with a new look and feel that would speak to American customers.

  • Design logo for U.S. brand launch of custom sterling silver jewelry line using hints from the existing Italian line.

 

  • Design e-commerce site that allows a customer to choose patterns to apply to several sterling silver finishes and also upload photos to apply to jewelry.

  • Create unique, impactful packaging.

THE TASK:

THE STRATEGY:

THE OUTCOME:

Giacobbi is the perfect Italian accent. An upscale, fashionable brand reminiscent of the Italian branding speaking to American buyers. Keep personalization and choice as key initiatives allowing customers to become a part of the creation. 

Giacobbi U.S. eventually grew into Colori, a flourishing online and brick and mortar boutique located in San Marino, California that partnered with many Italian companies to bring their customers a bit of Italy.