GIACOBBI ITALIAN PERSONALIZED
Giacobbi, a popular Italian jewelry brand launching the U.S. version of the brand with a new look and feel that would speak to American customers.
Design logo for U.S. brand launch of custom sterling silver jewelry line using hints from the existing Italian line.
Design e-commerce site that allows a customer to choose patterns to apply to several sterling silver finishes and also upload photos to apply to jewelry.
Create unique, impactful packaging.
Giacobbi is the perfect Italian accent. An upscale, fashionable brand reminiscent of the Italian branding speaking to American buyers. Keep personalization and choice as key initiatives allowing customers to become a part of the creation.
Giacobbi U.S. eventually grew into Colori, a flourishing online and brick and mortar boutique located in San Marino, California that partnered with many Italian companies to bring their customers a bit of Italy.