What's at the Heart of a Midwest Craft Distillery
The challenge to put a local 2-man craft distillery on the map while they choose their hearts and focus on their passion.
Playing
Spin the Bottle
Strategically developing label systems for a local craft brand that elevate shelf presence while preserving authentic storytelling. Designing packaging to feel premium and distinctive—ensuring each release stands out against national competitors—while maintaining cohesive brand architecture. Leveraging die-line precision and shared foil plate applications across the product line to maximize visual impact and production efficiency, conserving budget for broader marketing initiatives.
12 Core Spirits
At the heart of every distillery is its core spirit line-up. A family that stands together and yet is individual and strong enough to stand on it's own.
Creating Special Releases that Make History.
Reimagining our core spirit label system to create a limited 12-bottle commemorative series honoring America’s 250th Birthday. Introducing a distinctive bottle silhouette while leveraging the existing core die-line to maintain brand cohesion and production efficiency. Elevating the presentation with a custom commemorative gold coin, adding dimension, collectibility, and refined elegance that allowed the release to stand the test of time.
Adding Spirit to their Inbox
Developing weekly email marketing campaigns that speak directly to our most passionate customers, keeping them informed about new cocktail recipes, special events, product releases, and more. Focusing on converting opens and clicks into measurable sales while driving engagement and increasing event attendance through compelling storytelling and clear CTA's.
Weekly Email Blasts
Experience on Shopify
Creating a website for StilL 630 Distillery isn’t just about having an online presence — it’s about building a digital tasting room that feels as intentional and high-end as the spirits themselves. Keeping customers informed about events, cocktail menus, and special releases, the site serves as a powerful tool to connect with our community and put StilL 630 spirits directly into customers’ hands.
still630.com